http://www.ploscompbiol.org/article/info%3Adoi%2F10.1371%2Fjournal.pcbi.1002439
Rule 1: A Great Product or Service Alone Is Not Enough to Make a Successful Business
Rule 2: Business Is Part Art, Part Science
Rule 3: Define to Yourself and Others Why You Are Starting a Company and Be Prepared for Those Reasons to Change
Rule 4: Decide What of Yourself You Are Willing to Put into the Company
Rule 5: Get Professional Business Help Early
Rule 6: Understand the Legal, Ethical, and Regulatory Environment Thoroughly
Rule 7: Establish a Relationship with Your Academic Institution at the Outset
Rule 8: Realistically Define the Value of Your Business
Rule 9: Think about Conflict of Interest Every Day
Rule 10: Decide Responsibilities and Equity Share before You Start
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