Andy Torr told us that the key to engaging our audience is by explaining the "WHY" - WHY are you so passionate about your work and WHY does it matter to your audience? This simple rule is at the heart of science communication. More importantly, when speaking to potential employers or writing your biographies, conveying your passion will become much more powerful. Andy provided tools for avoiding jargon and distilled effective communication strategies into elegant models. The event reached a climax when we had the opportunity to interact with each other and integrate the strategies in our elevator pitch."
http://thesbn.ca/sbncriticalskillsworkshopseries2012
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