http://www.net2van.com/2013/09/slides-and-video-metrics-that-matter-with-chris-geoghegan/
Chris has bad news. Most of the time you spend looking at your analytics is probably in vain. There is too much data that tells you too little information. You thought analytics was all about using information to make better decisions, but it isn’t working. How do you go beyond just giving yourself a nice pat on the back with how many visitors you got last month?
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