"The key to small talk is to avoid in any way making conversation that has to do with business," says Daniel Menaker, author of A Good Talk,
about how conversations work. "By definition, small talk is not
goal-oriented. Or if it is goal-oriented, the goal is to make yourself
conversationally available to other people in a way that shows you are
not just single-mindedly entrepreneurial, but that you're a human being,
and that you can find common ground."
There's this thing psychologists call a "promotion orientation." It
involves thinking of the conversation as a series of opportunities
rather than a minefield of embarrassment (thinking of it that way is
"prevention orientation"). The promotion orientation involves making eye
contact and smiling. (Which are the two most powerful tools a person
having a conversation has at his or her disposal. You can say, "I'm into
string" to a total stranger, and if you say it with eye contact and a
smile, it can seem brilliant.)
The second stage of small talk is all about promotion orientation. "Don't think, Don't say this, don't do something stupid, don't go on too long," says Sam Sommers, associate professor of psychology at Tufts University and author of Situations Matter: Understanding How Context Transforms Your World.
"If you have all these don'ts and negatives in your head as you go into
an interaction, you tend to come off looking like someone who had a
bunch of negative thoughts in their head and distracted and not
engaged."
At a party or a networking event (as opposed to a meeting, where the
duration of small talk is somewhat fixed), there is a point at which you
must decide if this is a conversation worth continuing or a
conversation worth ending. The eyes are the deciding factor, not the
conversation. If the other person's eyes wander, even a little bit, you
should get out. If the eyes wander, you throw out your exit line. "I see
a friend I need to speak to; it's been great talking to you." Or, more
generously: "It's been great talking to you; I'll let you get to some
other people now." Or, the best exit line ever developed: "I'm going to
the bar. Can I get you something?" If the other person wants to continue
the conversation, they will say yes. If they don't, they will say no.
And so you act accordingly.
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